Keywords for beginning

In this clause{article} it would be desirable to pay attention "keywords". Though this meta-tag also is one of the most insignificant elements by optimization of a site, nevertheless it is not necessary to forget about him.

Why Keywords loses the value?

This element becoming a favourite place for a search spam, has originally been thought up for simplification of job of the search engine at indexation of sites. The web designer put down in the list keywords, in his{its} opinion, pages reflecting subjects and a site, and the robot, indexing page, collected not only the seen text, but also contents Keywords. At a rating of relevance (conformity of page to search in the search engine) pages, the greater weight, and, accordingly, higher position as a result of search, received that, Keywords which contained a required word.

In due course, skilful spammery have seen how to benefit by application Keywords. For achievement of high positioning, a tag began to fill not only repeated words and phrases, but also to include words, and pages at all absent in the text and a site. In 1999, in a code of one such "relevant" page on very popular search (it is not important what search engine), I have found out in Keywords about thousand recurrences of the same word.

Thus, also it is quite justified, the trust of search engines to web designers has sharply decreased. Poiskoviki have changed rules of job, and "zaspamlennye" sites have excluded from search base.

The purpose of any search engine is granting to the user of the information most corresponding to his{its} search. Therefore developers indefatigably watch{keep up} quality of search and improve it{him}. Occurrence of any sort of a search spam (the unfair actions directed on a deceit of the search engine with the purpose of reception of a high position as a result of search) results in change of algorithm of job. And these changes often adverb affect positioning of "normal" sites.

Search machines ehvoljucionirujut and it is difficult to say, that expects element Keywords tomorrow. Probably, he will cease to be used by all without exception by search engines. However not looking on applications{statements}, that Keywords already anywhere also is not used in any way, it{he} nevertheless should not be ignored.

So, what to enter in Keywords?

The keywords present in the text of page and concerning a subject of a site. For each page it is necessary to make an own set of keywords.

What it is impossible to enter?

Too widespread words. For example: programs, computers, the Internet. Search engines of them simply ignore, since they load millions documents. As, it is not necessary to include syntactic words (pretexts, the unions, etc.). It is impossible to repeat words two and more times.

How correctly to make sequence of words?

On a degree of importance in decreasing order. Words need to be separated from each other blanks: points here are not necessary.

Whether it is necessary to duplicate words from a capital letter words with header?

No. It is enough to write with capital, except for abbreviations, personal names, names of the companies, stamps i.t.d.

Whether it is necessary to enter words in plural?

Yes, when it is meaningful. If plural is formed by change of a root, instead of replacement of the termination{ending} then it is necessary to give a variant in plural: "mouse" - "mice".

If the site contains one thousand pages, whether costs{stands} for each of them to prepare the description?

There are 2 variants:

- It is possible to use the special program which chooses often mentioned words on page and automatically registers Keywords, that in turn has the merits and demerits.

Advantages: the problem of filling Keywords easily and simply is solved

Lacks: the program enters not that we want, in fact she is guided by mechanical selection of words.

- To select the most important pages (15-30 piece) and to register in them Keywords manually.

How much keywords are possible to contain in the list?

It is necessary to be limited to 250 symbols. Certainly, no trouble, if the list in length of 500 symbols will turn out, the rest simply will not be taken into account{will not be discounted} by search engines - some from them do not take into account more than 200 symbols, and many and at all ignore...

Probably, at present, creation Keywords is not so actual. However it is not necessary to them to neglect. Never it is not known what strategy of job will select search engines tomorrow.