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Effective links


First of all it is necessary to be defined{determined} with entering and proceeding links. These are two independent directions in which it is necessary to work simultaneously.



Who should refer to you? (Entering links)


By search of suitable referring sites take into account the following recommendations:


1. Whether the site the competitor is?

It is not necessary to waste time in vain on searches of possible{probable} links among sites - competitors.


2. Subjects of a referring site

If your site about washing-up liquids, the link from a site of a hairdressing saloon does not render the big advantage{benefit}. Google and other search engines at definition of quality of the link pay attention to subjects of a referring site. The link from a site of the remote subjects practically will not have sense, therefore it is necessary to search for links from thematically close sites.


3. How Google estimates a site?

Google gives us the unique tool - Google Toolbar. In expanded version Google Toolbar there is an opportunity to define{determine} PageRank a site. In brief, speaking about PageRank (see definition Gugl http://www.google.ca/technology/index.html), the above PageRank a site, the he is better (the rating is made on a 10-ball scale where 4 it is good, and 6 - is simply excellent). To establish tulbar it is possible from site Google http://toolbar.google.com/


4. Whether presence of the return link is supposed?

Whether the site the return link demands? The more sites refers to yours, not demanding the mutual link, the better. The additional weight is given to unilateral links. Below we shall consider this moment more in detail.


5. How much proceeding links to referring page?

How much links are on page which refers to your site and where your link - one more very important question is located. If the link is located together with one hundred others then its{her} weight is very insignificant. Also, the arrangement of the link at the top of page gives her more weight.


There is a set of different subtleties in job above external links, their knowledge can save a lot of time and forces. Often people work as hours above search of sites which like them for any reasons, but have low PageRank and positions in search engines.


It is necessary to note, that, as a rule, any entering link is useful. If you have found out thematically close site with PageRank=2 which does not demand installation of the return link, it is necessary to give some minutes to add the link to the site. Certainly, it concerns not all links and at more careful job (correspondence with the web designer, for example) all will be useful above listed "rules".