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What for it is necessary to advance a site


There are many various kinds of advertising. Among them TV advertising, advertising in newspapers and magazines, advertising on radio, Internet - advertising, etc. Each of them is good in own way, but all the same recently more and more popular there is an Internet - advertising. Why? The answer is simple: practically for any business Internet - advertising is one of the most effective kinds of promotion from the point of view of a parity{ratio} of expenses and result.

For example, the advertising budget in 1000 $ is is insignificant the small sum for TV and radio and obviously modest - for newspapers and magazines. And in the Internet of this money it is quite enough for carrying out of an advertising campaign, and, that the most important, in result is possible to increase quantity{amount} of clients by some orders.


At present there are 4 kinds of Internet - advertising:

Contextual,

Banner,

Advertising in Internet - editions,

Search promotion of a site.


As with first three items{points} more and more or less understandably (even intuitively), therefore we pay special attention to search promotion of a site.

Search promotion of a site is a set of the methods, allowing to lift a position of a site in different search engines on the certain searches. This kind of Internet - advertising is an integral part of Internet - marketing - sciences how successfully to advertise and sell the goods and services in the Internet.

Promotion of a site is a special advertising, unostentatious and not irritating. She involves only interested in your production or services an audience and is completely not visible to all rests.


This kind of Internet - advertising grows popularity as to advance a site it is possible and by own strength (without additional capital investments). But also, in the market there are enough experts who for rather small money render a wide spectrum of services on optimization and promotion of your Internet - pages.

The factors influencing results of search (search delivery)


At present search engines at ranging sites use two factors:

Conformity of the text of page to the search entered by the user (the search engine calculates density of words of search in the text of page and on the basis of this information judges conformity of a site to search).

Reference citing of a site (calculation of quantity{amount} of links to the given site and authority referring).

Certainly, search optimizator aspires to affect these both factors. On the first - with the help of editing of texts of a site, on the second - registering a site in catalogues, exchanging links with relatives on subjects Internet - projects and in some other ways (lawful from the point of view of search engines, conditionally lawful and frankly illegal).

Poiskoviki constantly change the algorithms, aspiring to improve quality of results of search. Thus, there is a plenty of nuances:

Each system has the rules of indexation of sites. If the site of them breaks, the system can remove a site from results of search. For the certain infringements the system reduces (worsens) positions of a site (pessimiziruet).

If the system finds on two sites of the link against each other she does not take into account their influence (or essentially weakens it{him}). The Yandex names it « nepotitskim a spam ».

Links from catalogues practically do not influence an index of citing of a site.

For creation on the site of badly structured catalogue the system can remove a site from results of search (search delivery).


More detailed information on the given subject can be found in clause{article} Than the qualitative site from poor-quality differs from the point of view of a Yandex?

Programs of diagnostics of position of a site in search engines


For successful promotion it is necessary to trace on a regular basis position of a site in delivery of search engines that will allow to diagnose influence brought by you or optimizatorom changes. For this purpose special programs - paid and free-of-charge are developed.

Among free-of-charge systems program Site-Auditor  - development of the company « Ashmanov and Partners ». She allows to define{determine} rather precisely parameters of a site - PageRank and the Index of Citing - in search engines.

(PageRank and the Index of Citing - parameters which depend on quantity{amount} of the sites referring on given, and their authority. Accordingly, it very strongly influences position of a site in delivery).

Also program Site-Auditor allows to define{determine} presence of a site at the most popular catalogues (a Yandex the Catalogue, Rambler Top100, Aport and DMOZ). Accommodation in them links to your site also raises probability to be found as a result of search.

The program will help to pick up searches on which it is necessary to advance a site, and will define{determine} the current positions of a site on the chosen searches.

Among paid programs the leader is SeMonitor. Besides definition of positions of a site, parameters PR, the Index of Citing and presence at the main catalogues, the system will help to pick up keywords and will analyse a html-code of your site. Cost of the program depends on the version and makes from 1000 up to 3000 roubles.

Methods of promotion of a site